UpToYou
A new way to travel
Services:
UX Design
UI Design
Platform:
iOS
Team:
Erich Gherbaz (UX/UI Design)
Andrea Infante Soler (UX Res. & Design)
Nazario Di Liberto (UX/UI Design)
A travel agency service that presents you with eco-friendly activities for your travels. When booking with us, you can positively impact the world around you, donate your time and money, whilst directly meeting the locals.
The Future of Travel Agencies
With the exponential growth of digital services and the arrival of COVID-19 in 2020, travelling, and specifically travel agencies, have completely changed. Users have different expectations, realities and needs.
Research: what were the current and future goals of travel agencies?
The first requirement was to understand the current situation in regards to travel and the effects of the pandemic on travel agencies. After this, our goal was to narrow down the main goal towards which travel agencies aimed for in the future.
How did we find out more about our users?
In order to know or comprehend what the future looked like for travel agencies we needed to know what it was that users thought about them, what difficulties they faced, what assumptions they made, what needs they had.
Research Conclusion: what did we find out?
So, after we had learned that travel agencies are aiming for net zero emissions by 2050, along with a huge need to recover financially from the 2020 blow. What did users helped us to find out? What major insights did we acquire in the end?
Travel agents as experts:
A sense of security, comfort in travelling and low cognitive energy are key variables when deciding to travel with travel agencies.
The importance of trust:
Concepts such as sustainability, social and economic impact, communication and transparency are important and questioned in travel agencies.
User Persona: who is our user?
"But then in the end, I guess what holds me back is, I guess sort of control over where my money goes..."
Meet
Hanna
Persona Insights: what did Hanna tell us?
Increasing the connection with locals and building trust towards Travel Agencies is key.
A community of eco-friendly travellers to have a larger impact in the world.
Sustainability is one of the main variables at the moment of choosing places and activities.
I wish for NGOs and Companies to work together through a sustainable way that can support different projects.
User Journey: what problems do people face?
Solution: Up to U
Up to You is the only travel agency service that presents you with eco-friendly activities for your travels.
This way, when booking with us, you can positively impact the world around you, donate your time and money, whilst directly meeting local businesses and NGOs.
It’s Up to You,
It’s Up to Us.
How might we?
How might we keep the “next generation traveller” updated on the positive environmental impacts of travelling, allowing them to make informed decisions.
Scenario
The data on the pollution generated and the resources consumed by travelling would be collected by an AI algorithm that informs the user about the impact of their travel decisions.
Travel Agencies will suggests compensatory actions thanks to data driven decisions that will not only generate awareness but also will empower people to make informed choices.
Eco-friendly Activities
Every activity and service offered in Up2U would be specifically chosen. With owners 100% commited to saving resources and compensating their footprint by saving water and energy, recycling material, and protecting the soil.
Improve Your Impact
By booking an activity, you are directly benefiting local services, incresing the compensation efforts for water, energy, material and soil. The more activities you book, the more points you gain, unblocking awards amd extraordinary benefits.
Meet Locals
Behind every restaurant, cultural activity, and experience, there is a person, a family and a story. A way connect with them, and inmerse yourself in a true local experience, learning from the history of each country and their effort to protect the world.
